MANILA, Philippines – Leighton Meester, who is best known for her role as Blair Waldorf in television series “Gossip Girl,” is the newest endorser of local clothing brand Penshoppe.
This places Meester alongside other celebrities such as fellow “Gossip Girl” co-star Ed Westwick, Hollywood star Zac Efron and “The Vampire Diaries” actor Ian Somerhalder, who is in the country for a photo shoot.
“Team Penshoppe officially welcomes Leighton Meester to Penshoppe All Stars,” Penshoppe said on Twitter.
The clothing company added that Meester will arrive in Manila for a “big Penshoppe show,” but did not mention a specific date.
Westwick, who played the role of Chuck Bass in “Gossip Girl,” arrived in Manila in June last year for his Penshoppe endorsement.
Somerhalder, meanwhile, is set to meet fans at the SM Mall of Asia in Pasay City on Thursday, May 24.
Getting big American stars as endorsers has become a trend among local clothing companies.
Bench, Penshoppe’s rival brand, has tapped “American Idol” finalist David Archuleta, “Pretty Little Liars” star Lucy Hale, and “The Vampire Diaries” actor Michael Trevino as its endorsers.
Its newest recruit is Joe Jonas of the Jonas Brothers, who arrived in Manila on Tuesday morning.
Hollywood actress Katie Holmes, meanwhile, is the face of Kamiseta, a local brand of ladies’ apparel.